A plain-English guide to preparing print-ready files: RGB vs CMYK, resolution and DPI, bleed and trim, safe zones, fonts and export settings, so your posters, flyers and zines print the way they look on screen.
You design something that looks perfect on screen. You send it to print. It comes back with dull colours, a white sliver on one edge and the text slightly too close to the trim.
Almost every print disappointment comes down to the same handful of settings. This guide explains them in plain English.
Screens can show colours ink can't reproduce, especially bright greens, electric blues and neon pinks. When those are converted to CMYK, they get duller.
What to do:
DPI (dots per inch) or PPI (pixels per inch) describes how much detail is packed into each printed inch.
The maths: an A4 page is about 8.3 × 11.7 inches. At 300 DPI that's roughly 2480 × 3508 pixels.
You can't add real detail by upscaling a small image. Start with large enough source files.
Printers print on bigger sheets and then cut them down. The cut is never perfectly exact. If your background colour stops exactly at the edge, a slight shift leaves a white line.
Bleed is extra artwork that extends past the trim line, so the cut lands inside the colour.
Keep text, logos and faces inside the safe zone. Anything between the safe zone and trim might get cut.
In CMYK:
Don't use rich black on small text; slight misalignment between inks makes it blurry.
If the printer doesn't have your font, the file may print with a substitute. Either embed fonts in the PDF or convert text to outlines before sending.
For most jobs, a PDF is what printers want:
For riso and screen printing, printers usually want one greyscale file per ink instead.
Bitgrain is built with print output in mind:
Correct colour mode for your printer
Images at 300 DPI at final size (150 for big posters)
Bleed added (usually 3 mm)
Important content inside the safe zone
100% K for small text
Fonts embedded or outlined
Exported as PDF, or per-ink files for riso/screen print
Print feels technical, but it comes down to a few rules. Get colour mode, resolution, bleed and safe zones right and most problems disappear.
Next time you lay out a poster or zine in Bitgrain, run through the checklist above before you hit export.