Halden Rain Shell Us vs Them Meta Ad Set
A three page Meta ad set (1080x1350 feed, 1080x1080 square, 1080x1920 Reels and Stories) on slate with faint drawn rain streaks, a Bodoni Moda italic headline and a two column us vs them table where the brand column is a solid signal orange band of vector checks and the competitor column holds grey vector crosses, with Schibsted Grotesk row labels. Direct, confident and conversion focused, with the logo top-left, one orange Shop the shell button bottom-right and the Reels page kept inside the top 14 percent and bottom 35 percent safe zones.
What's inside
- Pages: 3 pages
- Size: Instagram portrait, 1080 × 1350 px
- Full resolution export: 2160 × 2700 px
- Fonts: Schibsted Grotesk and Bodoni Moda
- Layers: 44 text layers and 141 shapes
Colour palette
- #3c4550
- #2b3138
- #8a9099
- #eef0f0
- #4a535e
- #ff5a1f
Good for
- Meta us vs them comparison ad
- Instagram feed and Reels ad set
- Outdoor apparel or gear performance ad
- Product comparison landing page hero
- Email comparison block
- TikTok static ad
- Sales one-pager versus a competitor
How to make it yours
- Start with the largest text, the "Headline" layer set in Bodoni Moda, and swap in your own words.
- Then rewrite "Logo" (Schibsted Grotesk) and "Row 1" (Schibsted Grotesk) with your details.
- There are no photos to replace, the design is built from type and shapes.
- Change the background from #2b3138 to your own colour, then recolour the accents in #3c4550 and #8a9099.
- Keep the 3 pages you need, duplicate the ones you want more of and delete the rest.
- Export a PNG to post, or a PDF if you need one.
About banner templates
Profile headers, channel art, and email banners sized for the platforms you post on.
Tags
meta ads, us vs them, comparison, outdoor apparel, rain jacket, performance creative, slate, signal orange, reels
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