A two piece grand opening set, a 1080x1350 Instagram post and a 1080x1920 story, on near-black with brass, cream and barber red, set in Gloock display and condensed Antonio, with a fine brass straight razor line drawing, a vertical barber pole band of diagonal red stripes and a solid brass offer panel shouting 50% OFF. Classic, masculine and confident, it reads wordmark, razor, Now open headline, a short pitch, the opening week offer, then address, hours and booking.