A three piece Lohri set (1500x2100 card, 1080x1920 Instagram story, 1080x1080 square post) with a gouache style winter night courtyard in Punjab: a five tone bonfire with sparks and smoke, mustard fields under an indigo sky, a mud house hung with a phulkari dupatta, sugarcane, a charpai, clay pots, a laced dhol and a brass thali of rewri, gajak, peanuts and popcorn, all framed by bagh phulkari borders of golden satin stitch lozenges on khaddar madder red, set in Baloo Paaji 2, Young Serif and Hanken Grotesk. Warm, festive and rooted in Punjabi harvest tradition, each format leads with the Gurmukhi greeting ਲੋਹੜੀ ਦੀਆਂ ਲੱਖ ਲੱਖ ਵਧਾਈਆਂ, a Happy Lohri headline and a family sign off, with the scene recropped to suit card, story and feed.