Plain Matter Editorial Social Media Kit
A Swiss editorial social media kit on warm off white paper with near black ink and one signal red: nine 4:5 Instagram posts, four square LinkedIn posts, three 16:9 X posts, a LinkedIn banner, an X header and a red asterisk profile mark. Inter Tight grotesk does the heavy lifting, Instrument Serif italic swaps in for one word per headline, Geist Mono carries small notes, with a giant red stat, a hand drawn red circle around a word, a cropped giant numeral cover, grayscale architecture photos and outline pill arrows.
What's inside
- Pages: 19 pages
- Size: Instagram portrait, 1080 × 1350 px
- Full resolution export: 1080 × 1350 px
- Fonts: Inter Tight, Geist Mono and Instrument Serif
- Layers: 107 text layers, 5 photo layers and 50 shapes
- Effects: tone adjustments and black and white
Colour palette
- #141414
- #e8402a
- #f2f0eb
- #5b5852
- #8a867e
- #d8d5ce
Good for
- content strategist or copywriter personal brand
- newsletter or Substack promotion
- consultancy thought leadership on LinkedIn
- workshop or webinar announcement
- carousel and thread covers for educational content
- architecture, design or editorial studio feed
How to make it yours
- Start with the largest text, the "giant numeral" layer set in Inter Tight, and swap in your own words.
- Then rewrite "date" (Inter Tight) with your details.
- Replace the 5 photo layers with your own pictures.
- Change the background from #f2f0eb to your own colour, then recolour the accents in #141414 and #e8402a.
- Keep the 19 pages you need, duplicate the ones you want more of and delete the rest.
- Export a PNG to post, or a PDF if you need one.
About social templates
Posts, stories, and covers sized for every feed, ready to drop your photos straight in.
Tags
social media kit, instagram, linkedin, twitter, x, banner, profile picture, swiss, editorial, minimal, red, serif italic, typographic
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